Bing is the search engine for Microsoft. The Microsoft search engine was formerly known as Live Search, Windows Live Search and MSN Search. Bing has the ability to save and share visitors search histories via email. The following takes a look at the current facts about the Bing search engine.

What is Bing?

MSN Search was changed to Bing in 2009 by the Microsoft CEO Steve Ballmer. Microsoft did numerous marketing schemes to promote the search engine and Bing acquired market share in the first few months of the engine's launch. Various changes have been made to the Bing search engine such as the listing of search suggestions that has been adapted to aid visitors in their searches. The searches are done in real time which is based on up to date semantic technology from Powerset, which Microsoft obtained in 2008. Bing now shares and saves visitors search histories on email, Facebook and Windows Live SkyDrive. Microsoft announced a future deal with Yahoo! in which Bing would power the Yahoo! Search portal. This deal will result in more innovative searches and better value for online advertisers. Yahoo! will continue to receive 88% of the revenue obtained from all the search ad sales on Yahoo!'s site for the next five years. Yahoo will also sell adverts on Microsoft's sites.

Bing's Marketing
Bing runs various online, television, print and radio advertising campaigns to promote the search engine. The various campaigns promote the search engine's services and functionality to online users, and do not mention leading competitors such as Google and Yahoo! Bing has received a vast amount of traffic to its site due to its higher-quality results compared to its competitors.

Interface Features of Bing

• Bing's homepage image changes daily. The image also has relevant information in accordance with the image that is presented. Often the images are of renowned landmarks around the world.
• Sectioned content for search results. There are separate navigation links to different categories such as weather and maps.
• Left region navigation. This option provides links to previous and related searches.
• Right region navigation. This provides an extended view of web pages and provides URLs to links inside certain web pages.
• Bing also provides sublinks. Certain search results will provide section links within a particular article. This can also be done on Google's search engine.
• Bing allows third site information to be viewed within other web pages.

Bing's Answer Portal

• Bing provides answers on all sport categories. Scores and sport statistics may also be found on Bing.
• Bing provides financial answers. Visitors type in a company name or stock symbol and Bing will pull current financial data for visitors to view.
• Bing can solve numerous math calculations.
• Visitors can book flights and see a flights status.
• Bing offers other features such as car information, Celebrity news, spell check, dictionary options, and product shopping and health information among others.

Stats on Bing (October 2009)

• Bing Back links:                       Over 3667800
• Bing Traffic Rank:                    21
• Bing Page views/User:              3.6
• Bing Bounce Rate Percentage:   50%
• Bing Visitors Time on Site:        2.0
• Bing Search Percentage:           6%
• Bing Google Page Rank:           9/10

Conclusion
Bing's comprehensive site offers numerous services and features to its visitors. Its cornerstone in success focuses on providing visitors with optimum, relevant and current information or news within each search.

Further Articles

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• About Yahoo
• About Google