So what are Google Adwords? If you go to www.google.co.za and you type in a keyword such as “recruitment” the results that appear on the right hand side are Google adwords. Those are adverts that have been bought by companies to appear on Google for the keyword “recruitment”. Google Adwords are a very popular means of getting immediate traffic to your website, via a Per Per Click method. Though only 30% of internet users generally click on Google adwords, if you want to have complete presence on Google’s search results we recommend an adwords campaign – especially if you have recently launched your website.

Google Adwords are predominantly there to start getting immediate traffic to your website at a cost per click. Once your Google adwords campaign goes live you should generally start getting traffic to your website within 1 hour, though it can take up to 10 working days for your Google adwords account to be opened by Google.

At Optimus01 we select the keywords based on the industry you operate in (suggestions are appreciated) as well as your available budget. We also come up with an advert (though we are limited to characters) and we run the campaign for a set amount of time, with a set budget. As people click on your advert you are billed accordingly and prices generally start at 0.35c per click and can go up to a cost of R250 per click depending on:

You however pay your budget over to us (plus our fee), we pay Google (this is the only way it works) and we run your campaign until your budget runs out. We then contact you, inform you that your budget has run out and find out if you want to run another campaign. We will also send you a report which will detail the performance of your adwords campaign.

The beauty with this type of an online campaign is that you can control:

We recommend Google adwords to companies that have purchased SEO and want immediate traffic to their website, while the SEO is taking effect i.e. during the first 1 – 3 months of the SEO package, though this is not essential. We also recommend Google adwords to companies who cannot afford SEO but who still want to generate a bit of traffic to their site.

It is important to note though that the minute you stop your Google adwords campaign, you will no longer appear on the first or second page of Google unless you are doing SEO concurrently. Google Adwords works on a strictly, you pay Google; Google serves your ads basis.

You may have noticed that at Optimus01 we run our own Google adwords campaigns and we obviously do our own SEO and we rely on and believe in the power of both in order to survive in the SEO industry – a highly competitive industry.

If you want your website to get traffick and if you want your company to get solid leads, Google AdWords and SEO are the best options for doing this.

If you have any further queries please do not hesitate to contact us or call us  on +27 11 463 2040 for further assistance.