There are 5 basic website page requirements that will keep both the search engines as well as the visitors happy. Below are the 5 basic website page requirements which we have identified.

Designing and developing a website should be a fun experience. Not only do you have the opportunity to put your company's name on the very large internet map, but you also have the opportunity to put your best foot forward to potential visitors. Based on SEO webmaster guidelines, years of web design and development experience, and brand psychology, herewith, in our opinion, the 5 basic website page requirements:

About Us - It is astounding, the number of companies that do not have an about us page on their website. This is one of the most important pages and for a company this is one of the best pages to reach out to your clients and tell them who and what you are about. An About Us page should usually comprise of the following:

• who we are and how long we have been in business
• what we provide summarizing the products and services
• why we are the company to deal with
• when we can assist you and information about project time lines etc.
• how to contact us and start doing business with us

Mention some clients that have utilized your product or service, hyperlinking to their website. Essentially this is the page where you toot your horn and get visitors interested. Remember to make sure that the About Us page is written according to your company's image for example, corporate, or relaxed etc.

Contact Us - There is no point in spending money on a brilliant website, if you don't make sure of 2 things in relation to your contact us page:

• that your contact us page (link to it) is clearly and obviously visible on your home page
• that your contact us page actually works

These 2 factors may seem quite logical but I have seen hundreds of companies whose contact us page simply doesn't work. You take the time to find it (again note the visibility issue) and then you fill it in, press submit and you get an error notification. This is the quickest way to tell people that you are unprofessional, slack and very careless. This is also the fastest way that a visitor will decide not to use you.

FAQs (Frequently Asked Questions) - This page is so often overlooked by website designers and developers as well as website owners alike. Yet it is probably one of the best sales tools you have on your website. Here you can go on and on about how wonderful your product is, how brilliant it is with helping people, and how you are the best people to use for the supply thereof. You can also assist people with understanding your product, learning about your company and above all else supplying them with information so that by the time they call you, they are already rather inclined to use your product or service as they know all about you. Plus it is a great SEO tool for increasing your keyword density related to your product or service. So make sure you have an FAQs pages.

Products - Many people take for granted the fact that their visitors know about their product or service before they enter their site. This is completely wrong. Whilst visitors may have a general idea of what your product or service is they do not know the particulars about it in any way shape or form. So it is imperative to have a page called products (or services) and therein you provide an index page of your various products or services that you supply as well as a general short write up of each of your products. Again this is a brilliant SEO tool as it assists your website with keyword density and it also gives people a quick overview of exactly what you supply and how you can serve them.

Sitemap - This page is supplied for people that do not have the time to sift through your entire site to find what they want. Rather they want a quick overview of who you are and what you are about. Just like you don't want to read the entire encyclopedia to find your item, but would rather go to the back of the book and go through the index, it is exactly the same with your website. Provide your visitors with a sitemap page and make sure that the list has links to the correct pages that are mentioned and that every page on your website is mentioned on your sitemap. People will appreciate this page more than you know! For SEO purposes a general visitor's sitemap will not be sufficient, you need to supply an xml sitemap for search engines to use.

The 5 basic website page requirements mentioned above are seen as the most important website pages. The fact remains though that a lot of it does depend on the industry you operate in. When designing and developing a website, type into Google keywords relating to your product or service and look at the top 5 results that come up. Click on those links and look at those websites. There is a reason that they are ranked on the top 5 positions in the search results. You will also see a trend in terms of what items appear on those websites. Follow those trends. As much as the internet is about unique, original content, when it comes to website pages there is a distinct list of requirements to follow.

If you would like Optimus01 to design and develop your website, in accordance with SEO guidelines and requirements, simply contact us or call us on +27 11 463 2040 for further assistance.