Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases. However, the benefits of SEO differ to those of AdWords. The following takes a look at the various benefits of SEO as well as AdWords.
Benefits of SEO
- Your website will be listed on the left hand side of Google's search results, where 70% of internet users look.
- You do not pay someone every time someone clicks your link; this includes competitors simply wanting to check out your website.
- By using SEO, you will achieve optimum search engine positioning within the search engine you are using.
- If your website is optimized, search engines such as Google, Yahoo, Bing, MSN etc. will recognize your website and therefore place your website in a higher ranking to those sites that have not used SEO to optimize their website.
- With SEO your website will build more online awareness and attract more qualified traffic and thus achieving more business.
- SEO improves your online presence and amplifies your company's reputation in terms of your services or products.
- The higher your company's standing with customers, the more qualified leads, sales and profit you will gain.
- Through time, SEO will bring you a higher return on your investment.
- Once your website is established in terms of design and optimization, your site will be ranked and positioned within search engines on a long term basis.
- This long term positioning compared to AdWords seems more cost effective due to AdWords unpredictable costs and outlays.
- SEO is the most cost effective method as it is at a fixed rate, separate from click quantity.
- SEO will give your website a higher profile for a reasonably low outlay.
- Once your website has been optimized your website's files will be smaller, therefore leading to less server requests and overheads.
- The smaller the file, the faster your site will be downloaded for visitors and potential customers.
- An optimized site will be visible on all browsers, increasing visitors.
- If all functions operate accordingly on your website, search engines can easily categorize and index the pages on your site. You do not pay to be indexed.
- Keyword-rich and unique content will increase your keyword density when users search for your website.
- SEO provides a monthly evaluation of your website and a monthly report of the success rate of your website.
Benefits of AdWords
- AdWords allow you to target your ads specifically to users who may be searching for your product or service.
- AdWords offers a maximum return on your advertising investment.
- Google AdWords offers instant access for visitors and potential customers.
- It is cost effective for all size companies as you can decide on the amount you will pay every time a visitor clicks on your advert.
- It is more cost-effective than leading competitors such as: Printed business directories, banner ads, regular offline marketing activities and direct mail.
- There is no minimum spending limit for your ads and you can chose to edit your budget settings.
- You can edit your existing ad and view the changes on Google within minutes.
- AdWords offers a variety of ad formats in terms of videos, images and text.
- Google AdWords lets you attract traffic to your site at a rapid pace.
- AdWords provides your site with impressive brand name exposure as you pay for the click.
- Detailed performance reports are available on demand.
Conclusion
Overall the benefits of SEO and AdWords differ to many a degree, yet both provide you with optimum exposure for your growing company. Many choose to utilize both SEO and AdWords Campaign Management services for their website to get the best of both worlds.
If you are interested in our SEO servies or AdWords Services simply contact us or cal us on +27 11 463 2040 for further assistance.
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