Optimus01 offers a service of Copywriting for websites. Let us do your copy so you can focus on your business. Copywriting for websites isn't as easy as it sounds. In fact one of the biggest challenges our clients seem to face, is coming up with content for their website. We spend weeks waiting for our clients to give us their copy and this is one of the biggest barriers we have when trying to meet deadline.

So much has to be written, and with SEO, in order to get ranked on any of the major search engines, simply writing content isn't going to get their website anywhere. Copywriting for websites these days is an art and a service that few website companies offer.

At Optimus we have a department of fully qualified journalists who are ready to be of assistance. They have received months of training on how to write for the web and can write on a variety of topics from travel, to pregnancy to cold fusion. Take the stress out of writing website copy that reads well and that works for SEO purposes and commission Optimus to write your website copy for you.

Due to our knowledge and expertise in the online industry we know:

• How to write for the web
• What to write in order to get your website ranked for SEO
• The importance of unique content for the major search engines
• What to write to convert visitors to sales
• What potential clients look for when they come across your website
• How to get the point across when writing for a website
• The golden rules when writing copy for the web

When we commence any project we ensure to do the following:

• Research our client's brand
• Research our client's competitors
• Research the industry our client operates in
• Find our from our client what their product or service is about including but not limited to:
• History of the company
• About the product or service
• Prices
• Target Market
• The client's objective in terms of the website and the company
• Research the keywords that are associated with our client's product or service for SEO purposes
• Follow the golden rules when writing copy for the web

 

We write the following type of copy for websites:

• Product information and associated content
• Company information and associated content
• Factual or creative articles relating to your product or service
• Terms and conditions for your website
• General copy for your website

 

Unfortunately with the way the online industry is developing, and thanks to Search Engine Optimization, standard copy will simply not cut it. Copywriters who have been around for decades are generally not capable of writing copy for websites. Whilst they are specialists in writing copy for print media, writing for online media is a totally different ball game.

Our journalists have written website copy for years and are continually striving to master the art of writing copy for the web. They spend hours researching the topic and the associated keywords in order to produce content that search engines, and humans, can read. Balancing creativity with mathematics isn't easy, so let us tackle it.

Copywriting is charged at a rate of R1.75 per word. Website content should not exceed 500 words per page as this may be seen as spam by the search engines. Prices are volume based and should a project exceed 3000 words discounts apply.

If you are stressing about how much you need to write, or where to start, contact us or call us on +27 11 463 2040 and we will gladly be of assistance. Take the stress out of creating a website and have peace of mind that your website copy is one less thing that you have to worry about. After all if search engines don't understand what your website is about, they won't rank it and what is the point of having a website, if it isn't on Google? Spend today, and save tomorrow.