What do you need to consider when designing a logo for your company? Here are a list of important logo design do's and don'ts to consider.

Designing a logo can be hard work. Putting your all into the design is a must, if you want to have a logo that is above par. Here are some important do's and don'ts that need to be considered when designing your company logo and corporate identity.

 The Do's of Logo Design

• Logos should be kept simple, as these are easier to remember and offer a bigger impact.
• Do some research within your competitive field. This will give you a good idea as to what works and what does not.
• The most important word and element should stand out from and be something special amongst all the competition.
• Ensure that the colours you use when designing your logo compliment each other and don't clash.
• Ensure that the size, colour, shape and design of your logo remain the same at all times.
• Stick to the font, colour and design you have chosen.
• Using symbols and images will add a little extra to your design.
• Your logo should look just as good and effective in black and white.
• Your logo should be creative and it should grab others attention. Your logo should have a personality.
• Ensure that your logo suits your company and the purpose of your company.
• Your logo should properly convey the message you are trying to relay.

 The Don'ts of Logo Design

• Stay away from clipart entirely! However, bring an example to Optimus01 and we will help to modify, improve and make it original.
• Never copy someone else's logo, this defeats the purpose of creating your own unique logo and corporate identity.
• Avoid making your font choices too decorative and fancy. They should be readable and clear no matter how you resize them.
• Never use all caps in your logo.
• Never split the important parts of your logo design. This means that the logo, images and slogan need to appear as a unified entity.
• The logo should always sit on a solid colour or white background. Don't place the logo on a patterned, image or textured background.
• Never swap and change the colour of your logo, it should remain consistent for as long as the logo is applicable.
• Don't change the design of your logo on a regular basis.
• Don't use different font designs in your logo.
• Don't use shadows and stretching effects on your logos, because they won't look nice when resized and viewed on different surfaces and screens.
• Never suddenly or randomly change your logo from a vertical or horizontal angle. Keep your logo consistent and constantly the same.
• Don't contain your logo in a box.
• Never change the size of your logo to fit a specific space.
• Don't use fonts that are hard to read and see.
• Don't use colours that clash.
• Don't use a photograph as your logo.
• Avoid boring and cliché designs.
• Don't make your logo design too complicated.
• Never change the size of your logo.

The Ideal Logo Design
Designing a logo can be made easier by following these simple logo design do's and don'ts. Alternatively, contact us on +27 (11) 463 2040 to assist in creating an unforgettable logo.