2009 has brought many changes to marketing trends due to the economic recession. However the current online marketing trends have dictated the progression of marketers and have impacted the expense-constrained world of the Internet. The following takes a look at online marketing tips for 2010.
Online Marketing Trends
Online marketers have been faced with the pressures of the economic situation in 2009. They have had to come up with dynamic and powerful campaigns to make a lasting impression on potential clients even though their purse strings were tightened slightly. Enhancements of brands have seemed to be challenging to some extent considering the limited resources available to marketers. The overall attitude of marketers was to persevere with their campaigns; if they had stopped their marketing campaigns it may have impacted their company in terms of their long-term market share and their return on investment (ROI) in the future.
2010 Marketing Tips
- Focus on marketing efforts that target your existing client base i.e. seek to convert them to purchase a wider variety of your available products and services
- Focus on enhancing client relationship management strategies
- Focus on client retention and implementing ways to encourage higher product purchases
- Offer specials and value added services
- Implement newsletter strategies to your existing client base
- Implement mass email distribution strategies to potential clients
- Seek to contact your client base on a bi-monthly period with email campaigns mentioning your services and new added product or service benefits
- Focus your strategy on companies within a 25km radius of your business premises
- Implement a Facebook Business Profile
- Implement a Twitter Business Profile
- Upgrade your website with a new look and feel
- Update your existing website with new information and content
- Implement a PPC Campaign (AdWords)
- Commence SEO - if you haven't already
- Blogging and video marketing will snowball traffic to sites and grow smaller businesses as they will be able to launch their own blogs
- Mobile advertising will become a main source of business as Google supplies mobile hardware and software
- Enhance your search marketing advertising as search engines remain the most popular method of gaining information on the internet
- Social media methods attract users based on interest, this method is a fast and easy way of snowballing traffic to your site
- Widget marketing is inexpensive to develop and will ensure a lot of visitors to your site
- Ensure to list your company on a number of online directories to enhance your online presence
- Implement an RSS feed on your site which gets updated regularly
- Implement Analytics (Web analytic tools) which will expand and proceed to a higher quality of service reports
- Find ways to enhance your visitor's experience on your website
- Do a website audit to ensure that your site is performing as it should be for 2010 taking into account new technologies etc.
Conclusion
Online marketers need to be aware of the challenges they face in 2010, yet if they approach marketing the right way they will be able to obtain optimum results in terms of their online campaigns and continue to reap the benefits of the campaigns they are using.
Further Articles
- Search Engine Stats and Facts
- Advertising Stats during a Recession
- Internet user behaviour
