Pay per click (PPC) advertising is a very simple concept that allows businesses and individuals to advertise on large online networks such as Facebook & Google.
By implementing this highly lucrative marketing strategy, you’re able to reach potential customers that you never would have been able to reach otherwise.
Pay per click advertising allows you to “Create Traffic” and position your business in front of interested prospects. Implementing a PPC campaign is the fastest and most effective solution to get hundreds and even thousands of interested prospects to see your offers
How Does Pay Per Click Advertising Work?
Basically, PPC advertising networks will let you setup a campaign & place your business’ ad on their website and you’ll only be charged for when someone clicks on your ad.
Advertising networks such as Facebook give you the power to reach out to a whole new base of potential customers, all without doing anything more really than just bidding and creating an ad.
While pay per click advertising isn’t exactly “bid it and forget about it,” it can be much less time-consuming than other type of marketing, and bring in a lot more customers.
Benefits of Pay Per Click Marketing for Small Businesses
While the main goal of pay per click advertising is to generate more leads, sales and customers, however business owners often find that there are a lot of other benefits PPC has to offer.
Here are a few of them:
- Low investment costs. Unlike other marketing campaigns that can have huge costs attached to them with no guarantee of a return on that investment, PPC advertising costs almost nothing to set up. A few of the networks might have a small startup fee but after that you won’t pay anything unless someone clicks on your ad.
- Instant results. This is a huge benefit of pay per click advertising and again, one that’s unlike other marketing campaigns. While even email marketing may take several weeks before you see results, PPC lets you list your ads immediately and most importantly, start getting clicks on those ads immediately. SEO marketing, which has similar aspects of PPC, can take months before any results are seen.
- Targeting locations. Whether you want your business to be known around the world or you’re trying to attract locals to your little shop set up in your city, with PPC you can target exact locations. You can also select the different countries that you want to target when you create your PPC campaign.
- Accurate and real-time tracking. While you can spend countless hours trying to track other marketing campaigns, with inaccurate results that are few and far between, you can track your PPC any time you want. You’ll get the most accurate results, that won’t just tell you how many clicks you have, but also where those clicks came from, how many you have, and you can compare those results over certain periods of time. This lets business owners see what’s working, what’s not, and revise their strategy in a way that will bring better results.
7 Tips to Setup A High Converting PPC Marketing Campaign
Set a budget.
This does not mean that you need to know from the very beginning what you’re going to spend, however you do need to know how much you’re willing to spend on the campaign and then record that number to make sure that you don’t go over it.
Find a target audience.
Just like any other form of marketing, there is most likely a certain demographic that you are reaching out to. Know who that is in your advertising campaign so that you can target these campaigns to them as well.
Write an outstanding ad copy.
There’s no way around it. If you want your pay per click marketing to be at all effective, you’ll need to have ad copy that is not only great, but outstanding.
Create an outstanding landing page.
Your landing page is the page visitors “land” on after they click on your ad and really, it’s just an extension of your ad. With this factor in mind you want to include all of the same elements you included in your ad, but you also want to expand on them. Still tell your prospects what your promotion is, but tell them more about it, how long the offer’s on for, what products exactly are included, etc
Don’t ever use your home page as your landing page. This is a huge mistake that many business owners make. Sending your customers to your Home page essentially brings them into your company’s door and then leaves them on their own. They don’t know what to do, they don’t know what you’re offering, and they don’t know what benefit they’ll get from working with you. And then they’ll leave.
Call to action.
You also want to include a call to action, but you also want to expand on that. So instead of just “Contact us!” you might say something like, “Call us today and we’ll be happy to discuss your wedding photo needs and send you a free quote that will include our limited time discount offer.”
The ad is really just the beginning to draw them in. You want to give visitors something that they’d be crazy to turn down; so they won’t.
Take The Next Step and Start Your Own PPC Campaign
Most businesses fail as a result of ineffective marketing & product positioning. Businesses are likely to keep failing, as a result of inadequate marketing strategies & getting new prospects.
If businesses utilized pay per click advertising such as Google AdWords and Facebook, they’d be able to position themselves in front of thousands of engaged prospects, in as little as just 10minutes.
The net result is that you’ll sell more products, services & get more high paying customers, with a lot less effort. As an added bonus, you’ll gain control over your marketing, attain instant reach and unlimited exposure for your brand.
The best way to get start is by choosing a specific offer to market, then setup a Google AdWords or Facebook pay per click ad targeted to your “ideal” prospect or customer. Get more tips and learn exactly how to setup your first Facebook pay per click campaign by downloading this FREE Facebook Marketing Goldmine report.
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