Search Engine Marketing (SEM), also referred to as Pay Per Click (PPC) Advertising, is about increasing website visitors by activating pay per click advertising campaigns on various search engines, such as Google, which bring immediate results.

At Optimus01 we offer Search Engine Marketing (SEM), and our Search Engine Marketing Consultants have over 10 years of online marketing experience as well as extensive practice in the management of Search Engine Marketing campaigns such as Google AdWords, also known as Google Sponsored Links.

Search Engine Marketing (pay per click advertising) is advised for clients who are:

• looking to increase traffic to their site
• seeking to explore various internet advertising options
• seeking immediate internet advertising results
• selling online products or services
• seeking to supplement their SEO service
• seeking to target international clientele
• wanting to achieve complete online brand visibility
• not able to afford proper, ethical SEO
• testing out a new product or service and wish to test the market

Our Search Engine Marketing Experts will assist you to determine a campaign budget based on the above mentioned factors and the industry that you operate in. A Pay Per Click management fee will be charged based on a percentage of the Pay Per Click (PPC) campaign budget.

With Search Engine Marketing, in the form of Pay Per Click advertising, there are no monthly contracts, but rather the client pays the fee, we run the campaign and the client is not obligated to continue past the completion of the first campaign, which usually last 1 month. Though 90% of our clients do continue their Pay Per Click campaigns utilising our PPC management services.

A good Google AdWords PPC campaign takes about 5-8 hours to set up and about 1 week to tweak. Your account can be paid in rands and there is no minimum monthly spend. Though we do charge a once off set up fee over and above the campaign management fee that we charge.

Our campaigns have an average total Click Through Rate (CTR) of between 2% to 6% depending on the nature of the campaign. This is very important in relation to the overall success rate of a PPC campaign and the position of the advert.

For more information on our Search Engine Marketing (SEM) services please contact us, or call us on +27 11 463 2040 / 2037 and we will gladly be of assistance and attend to all your queries in relation to Search Engine Marketing (SEM) such as Google AdWords also referred to as Google Sponsored Links.