Essentially a website audit is about going through every inch of your website and ensuring that everything complies with general webmaster guidelines so that search engines will correctly index your site and visitors will have a nice experience when visiting your site. A website audit also covers a thorough offsite analysis i.e. how your site fairs online.

After all with over 23 billion active websites out there, there is a lot of competition and search engines only rank websites that meet their criteria, and visitors generally only do business with companies who have working websites. This is why a website audit is absolutely crucial.

A website audit (about 70 - 90 pages long) deals with a complete offsite and onsite analysis. Not only do we examine every inch of your website, but we also look at how your website and brand identity fair offsite. We will look at the following offsite items:

• Online repuation
• Application and continuity of online brand identity
• Online presence and/or lack thereof
• Online target market analysis
• Online competitor analysis

When doing a website audit we will also look at the following onsite items: 

• Design of the website
• Development of the website
• Site Architecture
• Navigation
• Copywriting
• Areas where your website lacks SEO
• Psychological factors behind the website i.e. user friendliness, colours, navigation used etc.

At Optimus01 we have the necessary expertise to do a professional website audit. Your website audit will take 1 month to complete and the following people will work on your website audit: 

• Managing Director
• Online Marketing Director
• Web Developer
• SEO Consultant
• Web Designer
• Online Strategist
• Website Auditor

Combined we have the necessary expertise, skills and knowledge to ensure that we can provide you with solutions, in order to fix your website, sort out your online brand identity and get your website to perform to your expectations and grow your business.

Website audits start from R4860 incl. vat. If you are interested in a website audit simply contact us or call us on +27 11 463 2040 / 2037 for further assistance.

If you purchase one of the following SEO Packages, a free website audit to the value of R4860 incl. vat comes with it:

Gold SEO Package
Platinum SEO Package