Search Engine Optimization

Difference between SEO and Adwords

Difference between SEO and Adwords

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ. The following post outlines the difference between SEO and AdWords as well as the benefits of SEO versus AdWords.  What Is SEO? SEO or search engine optimization is a process of correcting your existing website or…

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Benefits of SEO

SEO is an important factor to think about when adapting or designing a website. The following takes a look at the benefits of Search Engine Optimization (SEO). You may have heard of Search Engine Optimization (SEO), which is an online marketing strategy that improves search engine rankings of a website along with online traffic. After…

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What is SEO

In essence search engine optimization (SEO) is about getting websites onto the 1st page of the major search engines such as Google. In reality it involves a host of SEO activities being done on a continual basis to achieve and maintain this result. There are 5 main areas that SEO activities focus on in order…

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SEO Evaluations

With the online industry growing by the minute, presence is everything. What are SEO evaluations and how can SEO evaluations benefit your online presence and business growth potential? What are SEO Evaluations? An SEO evaluation is an analysis process whereby the various factors and components that make a website more visible on a search engine…

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SEO Tools

Search engine rankings are the backbone of all things SEO. When optimising a website for quality online business growth, what SEO tools are needed? SEO Tools In order for the SEO process to be effective, a collection of useful SEO tools are required. What kinds of SEO tools can help online business owners develop and…

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SEO and Search Engine Rankings

SEO is a marketing tool which enables a website to effectively promote itself online to a broad target audience. To do this search engines play a pivotal role in how success can be achieved. What is SEO and how can it be utilised for optimal search engine rankings? SEO (Search Engine Optimisation) SEO & Search…

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Importance of Having Press Releases for SEO

Don’t underestimate the importance of a website’s press release for SEO. The following will answer why press releases are important for SEO. You may have recently become accustomed to what SEO is and the importance of SEO for your website. Along with designing your site for SEO, writing for SEO and SEO do’s and don’ts,…

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Homepage Copywriting Tips

The Homepage is the face of your website campaign. Here are some tips to help you with the copywriting for your homepage. The homepage can be viewed as being similar to the front of your house. Ensuring that the home looks good and inviting from the front, will give the illusion that what is inside…

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Website Copywriting

Optimus01 does not offer website copywriting services however we have the following tips for you in terms of writing copy for your website… The biggest tip we can give you is: “imagine you are talking to a little green alien who has come down from another planet and knows nothing about your company, your products…

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SEO Writing Tips

Once you know what SEO is all about it is time to discover how to write for SEO. Use the following SEO writing tips to improve your content today. SEO Writing SEO writing is different to normal writing; it is more to the point than creative pieces. This is not to say that you cannot be…

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