Adapting your site for SEO means that it will be easier for search engines to find and rank your site. This means that your site will generate higher rankings, which leads to more traffic and revenue.

The importance and benefits of having a website means that you can generate traffic to your product and make a profit. The best way to do this is to optimise your site for SEO. This means that you need to implement SEO techniques on your site.

Rankings Mean Traffic
The success of your site and product depend on the amount of traffic that you have on your site. Attracting traffic to your site is largely dependent on the ranking of your site in search engines such as Google, MSN and Yahoo.

Guidelines to Improving Website Rankings with SEO

The following provides SEO guideline tips to improving your website rankings, theses include:

  1. Design your site for SEO.
  2. Write your site content for SEO.
  3. Choose suitable keywords and keyword phrases for your site.
  4. Research the keywords to develop the best keywords.
  5. Answer who, what, where, when and how in your content and text.
  6. Think about what your users will search for.
  7. Pinpoint important keywords.
  8. Use essential keywords and keyword phrases in your title page.
  9. Use keywords in your description meta tag and limit it to 150 words.
  10. Keep your content to the point, but, engaging.
  11. Communicate with your users.
  12. Have quality content.
  13. Use alt tags (text that appears as you move the mouse over an image).
  14. Use title tags.
  15. List your site on relevant web directories.
  16. Use internal links.
  17. Use external links.
  18. Include a press release for SEO.
  19. Include a sitemap on your site.
  20. Update your sitemap with website changes.
  21. Build your links on your website.
  22. Include a descriptive title tag.
  23. Remember that search engines read text.
  24. Avoid using Flash technology.
  25. Take note of SEO do’s and don’ts.
  26. Submit your site to search engines.
  27. Keep your site design clean, but, attractive to users.

Benefits of Improved SEO Rankings

When users search for content on the web they will most likely use a search engine. Search engine “spiders” will index and rank the content of your site. By having a high ranking it means that more users will visit your site. This means increased traffic and potential conversion of visitors to sales.

It is important to note that companies cannot guarantee you the first spot on Google’s rankings. They can however optimise your site and help you to improve your rankings. Contact Optimus for more information on our SEO service and SEO packages to optimize your site and improve your rankings.

Improving your website rankings with SEO means that you will optimize your site and increase user traffic. This improves the search engine rankings of your site, which is the key to success.

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