Search Engine Optimisation or SEO is of great importance to your website. Without SEO the chances are that your website will not be ranked, viewed or make a profit.
The point of having a website is to attract visitors or traffic. Without visitors all your time and effort on conception and design of your website is worthless. If your site is not visited it will be lost in the web. You may be wondering what is SEO? In a nutshell it is a way to optimise the ranking of your site in a search engine, like Google, MSN or Yahoo. Okay, now you may be wondering why SEO is important?
The Importance of SEO
Search engines make use of “spiders” or “crawlers” to make their way through the text on your website. The quality and design of your site for SEO determines whether the “spiders” will crawl through your site and rank it in the search results. Simply put a website and its content needs to be designed for SEO and make use of SEO writing. It also needs to link internally within the site and externally to other sites. It has been said that this creates a strong web for the “crawlers” and “spiders” to travel. Good SEO means that you help the “spiders” to “crawl”. Without SEO “spiders” will pay no attention to your site.
SEO is Important
Don’t think that you can ignore SEO or your site will be ignored. SEO is a way to optimise the ranking of your website. This is of great importance. SEO importance is best illustrated by telling you what will happen without making your site SEO friendly, this includes:
- “Spiders” will move past your site.
- It will not be ranked high up in the search engines.
- It may not be ranked at all.
- Internet users will not log onto your site.
- The amount of users or viewers will be low.
- Advertisers do not want to advertise on sites that don’t generate traffic.
- Your site will not make online revenue.
- Your site will be tangled and lost in the web.
- There is no point in having the website.
Optimus01 points out the fact that “almost 70% of searchers click on a search result that they find on the first page of search results”. You want your website to be on the first page of results, as high up as possible. This can be done through SEO.
Taking Advantage of SEO Importance
Now that you are aware of the importance of SEO you need to take the steps to create or adapt your site for SEO. This means that your website will:
- Be searched by “spiders”.
- Be ranked high in the search results.
- Increase its traffic flow.
- Attract advertisers.
- Generate online revenue.
- Fulfill its purpose.
Search Engine Optimisation is of great importance to your website. Think of the point of having a website. Without SEO your website will miss the point.